Building Cohesion (and Sanity) in a Fast-Moving, AI-Driven World

The Challenge

A household-name FMCG company was under intense pressure to adapt to AI transformation while keeping pace with business demands.

  • The global data analysis team was split between the US and India, working at high speed under complex cultural and communication dynamics.

  • Constant shifts in priorities from senior leadership created frustration and fatigue: teams were producing excellent work, but often not the right work.

  • Tension between perfectionism and pace led to delays — teams hesitated to act until everything felt flawless, then rushed decisions under pressure.

  • Trust was fragile across time zones, and team members struggled to use each other’s strengths effectively amid the chaos.

The Solution

A tailored team development programme focused on cultural cohesion, clarity, and resilience in flux.

  • Helped the team step back to look at the bigger picture: their role in the AI-driven landscape, and how internal and external forces were shaping their work.

  • Facilitated conversations to define what success really looks like — creating tangible criteria for what “moving the needle” means in their context.

  • Mapped priorities and success indicators, making clear how to spot when work was truly advancing business goals versus creating noise.

  • Introduced frameworks for adaptive decision-making and change readiness, equipping the team to respond without losing direction amid constant disruption.

  • Explored behavioural patterns — particularly risk aversion and the “wait until it’s perfect” trap — and developed new habits aligned with the company’s fast-paced culture.

  • Created space for cross-cultural understanding, building empathy, trust, and appreciation for different communication styles and problem-solving approaches.

The Results

  • Cultural trust: A cohesive cross-continental team with genuine respect for cultural nuances and working styles.

  • Strategic focus: Clear priorities and shared definitions of success, reducing wasted effort on misaligned work.

  • Agility: New tools and structures to stay on course amid flux — “buckled up” for the rollercoaster rather than thrown off by it.

  • Balanced pace: The team learned to act decisively without sacrificing quality, shifting from reactive to intentional execution.

  • Sustained clarity: Regular reflection practices ensure the team continually checks: Are we still on the right path?

Is your Team Busy or Succeeding?
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